Senior Product Designer · Digital Products · Tokyo
I design complex systems that feel simple
turning technical constraints into intuitive user paths.
I've spent the last six years designing digital products for experiences that matter
Banking compliance, government emergency warnings, insurance self-service, EV infrastructure. These are all high stakes, complex environments, where users need clarity fast and to know they can trust what they see.
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Most recently, I led the design of a compliance tool for a top four Australian bank to replace a legacy workflow with a focused B2B interface that delivered a 71% efficiency gain across thousands of transactional threshold records per day.
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Before UX, I spent a decade as a creative design leader in advertising and film — managing stakeholders, following tight briefs, hitting budgets, and delivering quality for trusted global brands. That foundation travels with me.
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I'm now based in Tokyo, bringing that same rigour and curiosity to the next big problem.
Projects
From compliance tooling at a Big 4 bank to an award-winning government accessibility app, selected projects that show how I work across industries, user types, and levels of constraint.
Mapping where B2B clients got lost — so they wouldn't.
End-to-end customer journey mapping of PEXA's API integration experience, uncovering friction in onboarding, documentation, and developer support.​
UX Researcher · Proptech · B2B
Fewer calls. Better answers.
Right in the app.
Research-led redesign of an EV charging app's issue resolution flow — identifying high-volume support pain points and building a self-service solution to reduce call centre load.
UX Researcher · EV Infrastructure · Self-service
An accurate valuation, guided by the device itself.
Designing a diagnostic-led trade-in app that walks users through device condition checks to generate a precise, trustworthy valuation in real time.
UX/UI Designer · Consumer tech · B2C
A toll cost calculator corporate account holders can actually rely on.
UX/UI enhancements to Transurban's corporate toll cost calculator — improving input clarity, result presentation, and user confidence in a high-traffic B2B transactional feature.
UX/UI Designer · Infrastructure · B2C
Keeping GPs on top of their credentials, without the complexity.
UI enhancements to the RACGP's CPD portal, helping GPs track certifications, manage renewals, and stay compliant. Transitioned from UX designer to PM to see the project through development.
UX Designer → Project Manager · Healthcare · B2B
Reducing cognitive load for clinicians under pressure.
UI redesign of a digital script-writing interface used by healthcare professionals — improving usability in a high-stakes, time-sensitive clinical environment.
UI Designer · Healthcare · B2B
