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For in-depth case studies, please contact me and I can take you through my process.


Client: PEXA

My Role: UX Researcher

- Interviewed customers who were integrating PEXA's APIs with their systems
- Synthesised findings to create a customer journey map which visualised the typical process and experience of API integration

-Facilitated planning of client's roadmaps

- Due to my limited understanding of the technical terms, offerings, and functions of the APIs, I collaborated with the client's SMEs for support and expanded my knowledge base. This growth enabled me to successfully interview the customer's technical managers about their experience.


- Delivery of journey map and recommendations deck defined scope and impact areas

- Presented client with a roadmap assisting in a better understanding of areas for potential  optimisation

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