Client: PEXA

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My Role: UX Researcher

- Interviewed customers who were integrating PEXA's APIs with their systems
- Synthesised findings to create a customer journey map which visualised the typical process and experience of API integration

-Facilitated planning of client's roadmaps

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Challenges:
- Due to my limited understanding of the technical terms, offerings, and functions of the APIs, I collaborated with the client's SMEs for support and expanded my knowledge base. This growth enabled me to successfully interview the customer's technical managers about their experience.

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Outcomes:

- Delivery of journey map and recommendations deck defined scope and impact areas

- Presented client with a roadmap assisting in a better understanding of areas for potential  optimisation